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New Logo and Slogan of Vietnam Tourism
updated on: 09/03/2011
VGP – The Việt Nam National Administration of Tourism on January 26 selected a new logo with a star, five colors, and a slogan “Vietnam - A different orient” as the new symbol of the Vietnamese tourism industry. The winning entry will be used for the 2011-2015 period, replacing the existing slogan “Vietnam - the Hidden Charm”. Cowan Vietnam Company Limited, the winner of the four-month contest, has defeated other 400 candidates, as its designed logo presents the development strategy, attractiveness, competitiveness of the Vietnamese tourism sector. In the 2011-2020 period, the sector will strive to gain an annual growth rate of 10-15% for foreign guests, and 15-18% for domestic tourists. The sector will also enhance the building and developing of its trade mark and expand tourism promotion programs with its new logo./. By Hương Giang (VGP News)


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